Last night the Independent Wedding Association presented a new concept for the wedding industry. Hearten Magazine is where IWA members get to flex their creative muscle and educate their clients. It is something near and dear to the members hearts, and we wanted to introduce it to the masses. So Hearten Social was born. A place for vendors, clients and past clients to support their favorite IWA members and see what is new and trend setting in the wedding world. It was a lovely open house event hosted by a few key vendors. Brett Dorrian Artistry Studios provided mini makeovers, The Vintage Type created lounge spaces for guests to relax, The Traveling Photo Booth introduced their newest product which is oh so AWESOME, Avant Decor draped the lovely Aria to perfection, and A & Be turned a few of their gorgeous gowns into wall art.
Spark Letterpress, Distinctly Debbie Floral and Flutter Boutique worked together to create a gallery of looks for every style. Chowgirls and Patisserie 46 had delicious snacks for the guests to enjoy, Sky Focus Films sponsored the refreshing drinks and flavored waters, Becca Dilley, Jeannine Marie, Lauren B, Natalie Champa Jennings, and Studio Laguna (thats us!), hung banners of their work and photographed the event. Uptown Valet made sure guests parked with style and Marie from International Cigars showed guests how awesome it is to have cigar rolling as a part of an event. Reverend Debra Ting had an interactive board where guests could write their favorite wedding traditions. Something New LLC displayed one of her custom pieces framed by her design sketches. A rotation of Hearten’s beautiful images, all collaborations of the members, rotated on a giant screen behind the bar provided by AV for You.
I truly love everything about the Independent Wedding Association! The collaboration, the focus on education, ethics, and quality, and the innovation and ideas that come out of this group are all stellar and top notch. Thank you to all who came and be sure to check out the past editions of Hearten Magazine which is chock full of inspiration and ideas!